Brainchild of Industry Insiders
After two decades in the wine industry, working for wineries both artisinal and large, a few of us were talking and realized that most of you out there, not just wine snobs, might want to take advantage of our insider knowledge and connections—to get more from your own wine experiences and purchases. To find and drink what really suits you.
Crazy or Smart or Both
David Dennigmann, our leader here, started pulling people, wines and ideas together. He was the natural choice to take the helm, having been a marketing savant for several California labels and online proprietors (we can’t name names here. Lawyers.).
David, an off-the-charts Oral Fixation, spent years learning what wine drinkers love and want. He has helped develop hot new California wine regions, and is a recognized, awarded member of the state’s wine industry.
We knew we had to go public with his freakishly vast wisdom. So the Ink Blot Tests for Wine Drinkers were created, matching vintages with psychographic profiles—organized so it’s all easy to relate to.
Our members have access to a range of wines they might not find elsewhere, plus a direct line to savvy insiders who know what’s genuinely delightful to drink and why; the most-buzzed about labels, the sleepers, the family-owned gems, the new classics, and the essentials—minus middlemen or clerks with attitude. Easy to buy online, delivered to your door.
Because we believe everyone should follow their bliss. Schizoid or regular.
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